The
Let me tell you about Bogey Bros before they teamed up with us.
Their email marketing efforts were really not doing too great, only attributing in about 15% of their total revenue...
Even with a solid base of customers, they just couldn't get their email efforts to really spark significant sales. They tried it all.
They were dreaming of hitting $200k months from emails alone and really wanted to reach that 30% revenue attribution mark from their email channel like all their competitor brands were.
It was a critical time for them. After three tough months trending downwards, they reached out to us, and we were all set to take on this challenge and shake things up.
Our
The
So what was the secret sauce that doubled Bogey Bros revenue?
Drumroll... SENDING MORE EMAILS.
See initially, they were conservative with their email campaigns, like most brand owners, sending only about 1-2 emails per week.
I know what you may be thinking...
“Won’t sending more than 1-2 campaigns per week overwhelm
my customers, and increase my unsubscribe / spam rate?”
When we began our partnership, we challenged this norm.
We increased the number of email campaigns to 5-6 per week.
The key to implementing this strategy effectively without
spamming our customers was to refine their segmentation.
How, exactly? I’ll tell you exactly how we did it.
Here's
The ability to send more emails effectively hinges on an advanced segmentation strategy that not many brands know how to do...
Most brands settle for sending campaigns to their entire email list or maybe even build 1-2 'engaged' segments that perform poorly.
Here's exactly how we successfully managed to increase email frequency without impacting customer satisfaction negatively:
By refining our approach to segmentation and content relevance, we demonstrated that increasing email frequency can be a highly effective strategy when executed thoughtfully, leading to higher engagement rates and more revenue without the feared drawbacks.
Our
$2,264,610.99
>999%
Klaviyo attributed conversions
Campaigns
$1,124,166.98 (50%)
Flows
$1,140,444.01 (50%)
What Happened
Bogey Bros has now established a robust email marketing framework that continues to drive their business forward, building on the strategies we implemented that doubled their revenue. Due to the business growing, they now have the capability and confidence to hire and build their own internal email marketing department. We are still happily in contact with this team, providing ongoing training and support to ensure they remain at.
Due to the business growing, they now have the capability and confidence to hire and build their own internal email marketing department. We are still happily in contact with this team, providing ongoing training and support to ensure they remain at the cutting edge of email marketing techniques.
About
Jason K Williamson, founder of e2, is globally recognized for his deep expertise in email marketing and eCommerce. With over eight years of industry experience, Jason’s strategic approaches have consistently led to significant monthly revenue increases for his clients, treating each brand with personalised attention, love and dedication.
